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Cover of Marketing Channel Strategy

Marketing Channel Strategy

An Omni-Channel Approach

by Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

Routledge · 2019

₹6,475

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About this book

Marketing Channel Strategy: An Omni-Channel Approach by Robert W.

Topics covered include Marketing channels.

Book details

ISBN-13
9780367262099
ISBN-10
0367262096
Authors
Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary
Publisher
Routledge
Published
2019
Edition
9
Pages
402
Language
English
Condition
New
Subject
Business, Finance & Economics