Unlocking Strategic Innovation

Name: Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
Brand: Routledge
SKU: 9780367322496
Price: 5169.00 INR
Availability: InStock

Competitive Success in a Disruptive Environment

by Datta Surja, Sandeep Roy, Tobias Kutzewski

Routledge

₹5,169

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From the publisher

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots).

Description supplied by the publisher.