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Cover of Introduction to Advertising

Introduction to Advertising

Understanding and Managing the Advertising Process

by Emmanuel Mogaji

Routledge · 2021

₹16,226

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About this book

Introduction to Advertising: Understanding and Managing the Advertising Process by Emmanuel Mogaji is a 308-page book published by Routledge in 2021.

Its main subjects are Commerce, Advertising, Branding (Marketing) and Communication in marketing.

Book details

ISBN-13
9780367442781
ISBN-10
0367442787
Author
Emmanuel Mogaji
Publisher
Routledge
Published
2021
Edition
1
Pages
308
Language
English
Condition
New
See all