
Sponsorship in Marketing
T. Bettina Cornwell
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The Science Behind Swaying Others
by T. Bettina Cornwell, Helen Katz
Routledge · 2020
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Influencer: The Science Behind Swaying Others by T. Bettina Cornwell & Helen Katz is an 118-page book published by Routledge in 2020.
Topics covered include Commerce, Marketing, Psychological aspects and Influence (Psychology).