Innovation Sucks!

Name: Innovation Sucks!: Time to Think Differently
Brand: Routledge
SKU: 9780367681913
Price: 4644.00 INR
Availability: InStock

Time to Think Differently

by Watkins Alan, Simon May

Routledge

₹4,644

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From the publisher

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea.

Description supplied by the publisher.