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Cover of Strategic Sport Communication

Strategic Sport Communication

Traditional and Transmedia Strategies for a Global Sports Market

by W. Timothy Coombs, Jennifer L. Harker

Routledge · 2021

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About this book

Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market by W. Timothy Coombs & Jennifer L.

Topics covered include Communication in sports, Mass media and sports, Sports and globalization and Sports.

Book details

ISBN-13
9780367898724
ISBN-10
0367898721
Authors
W. Timothy Coombs, Jennifer L. Harker
Publisher
Routledge
Published
2021
Edition
1
Pages
171
Language
English
Condition
New
Subject
Business, Finance & Economics

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