The Innovation Game

Name: The Innovation Game: A New Approach to Innovation Management and R&d
Brand: Springer
SKU: 9780387237947
Price: 5543.00 INR
Availability: InStock

A New Approach to Innovation Management and R&d

by Armelle Corre, Gerald Mischke

Springer

₹5,543

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From the publisher

RandD is the single most important investment for any company or any society. Its ultimate product is an innovation. Innovations are on the other side the major propeller for the respective (socio-) economic development of the very company or society. In The Innovation Game La Corre and Mishchke consider RandD and innovation as an inherently risky investment which should be profitable, at least on average.

Description supplied by the publisher.