Database Marketing

Name: Database Marketing: Analyzing and Managing Customers: 18
Brand: Springer
SKU: 9780387725789
Price: 10417.00 INR
Availability: InStock

Analyzing and Managing Customers: 18

by Byung-Do Kim, Scott A. Neslin, Robert C. Blattberg

Springer · 2008

₹10,417

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About this book

Database Marketing: Analyzing and Managing Customers: 18 is written by Byung-Do Kim, Scott A. Neslin & others. This edition from Springer (2008) has 872 pages.

Its main subjects are Consumer profiling, Database marketing, Marketing and Industrial management.

About the author: Robert C. Blattberg (born 1942).