Advertising Language

Name: Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Brand: Taylor & Francis Ltd
SKU: 9780415076470
Price: 4795.00 INR
Availability: InStock

A Pragmatic Approach to Advertisements in Britain and Japan

by Tanaka Keiko

Taylor & Francis Ltd

₹4,795

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From the publisher

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan.

Description supplied by the publisher.