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Cover of Relationship Marketing in Professional Services

Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

by Aino Halinen

Routledge

₹5,388

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From the publisher

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Description supplied by the publisher.

Book details

ISBN-13
9780415146074
ISBN-10
0415146070
Author
Aino Halinen
Publisher
Routledge
Condition
New
Subject
Management

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