Strategisches Internationales Marketing
Hans G. Meissner
₹3,508
Marketing in Publishing
by Robin Birn, Patrick Forsyth
₹3,192
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From the publisher
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780415151344
- ISBN-10
- 0415151341
- Authors
- Robin Birn, Patrick Forsyth
- Publisher
- Routledge
- Condition
- New
- Subject
- Management
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