Marketing the Museum

Name: Marketing the Museum
Brand: Routledge
SKU: 9780415152938
Price: 3643.00 INR
Availability: InStock

by Fiona McLean

Routledge

₹3,643

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From the publisher

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer.

Description supplied by the publisher.