
Koordination Von Marketing Und Vertrieb
Kerstin Haase, Prof Dr Manfred Krafft
₹4,965

A Comparative Study of Male and Female Small Business Owners
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A detailed empirical study of how small business owners finance their enterprises, this volume compares the experiences of women with those of men. The author redresses an over-reliance on subjective and anecdotal evidence of discrimination in this area with a controlled study of forty matched pairs of male/female owners and their strategies for raising finances.
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