Children as Consumers

Name: Children as Consumers: A Psychological Analysis of the Young People's Market
Brand: Routledge
SKU: 9780415185356
Price: 3875.00 INR
Availability: InStock

A Psychological Analysis of the Young People's Market

by Adrian Furnham, Barrie Gunter

Routledge

₹3,875

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From the publisher

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Description supplied by the publisher.