Consumer Value

Name: Consumer Value: A Framework for Analysis and Research
Brand: Routledge
SKU: 9780415191920
Price: 5057.00 INR
Availability: InStock

A Framework for Analysis and Research

by Morris Holbrook

Routledge

₹5,057

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From the publisher

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Description supplied by the publisher.