The Discourse of Advertising

Name: The Discourse of Advertising
Brand: Routledge
SKU: 9780415234559
Price: 3282.00 INR
Availability: InStock

by Guy Cook

Routledge

₹3,282

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From the publisher

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication.

Description supplied by the publisher.