Kosten- Und Performance Management
Michael Zell
₹2,269
Imagining Marketing
Art, Aesthetics and the Avant-Garde
₹4,098
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From the publisher
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780415234863
- ISBN-10
- 0415234867
- Author
- Brown Stephen
- Publisher
- Taylor & Francis Ltd
- Condition
- New
- Subject
- Management
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