Researching Leadership-As-Practice
Vasilisa Takoeva
₹12,879
International Strategic Marketing
A European Perspective
by J. B. McCall, Marilyn A. Stone
Routledge · 2004
₹3,838
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About this book
Published by Routledge in 2004, International Strategic Marketing: A European Perspective by J. B. McCall & Marilyn A.
Topics covered include Export marketing, Foreign trade promotion and Strategic planning. Places discussed include European Union countries.
Book details
- ISBN-13
- 9780415314176
- ISBN-10
- 0415314178
- Authors
- J. B. McCall, Marilyn A. Stone
- Publisher
- Routledge
- Published
- 2004
- Edition
- Illustrated
- Pages
- 262
- Language
- English
- Condition
- New
- Subject
- Strategic Planning & Corporate Strategy
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