Advanced Introduction to Advertising
Patrick De Pelsmacker
₹9,057
Integrated Marketing Communications
A Primer
by Patrick De Pelsmacker, Philip J. Kitchen
Routledge · 2004
₹3,485
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About this book
Integrated Marketing Communications: A Primer is written by Patrick De Pelsmacker & Philip J. Kitchen. This edition from Routledge (2004) has 193 pages.
Its main subjects are Communication in marketing, Communication in management, Business communication and Marketing.
Book details
- ISBN-13
- 9780415314213
- ISBN-10
- 0415314216
- Authors
- Patrick De Pelsmacker, Philip J. Kitchen
- Publisher
- Routledge
- Published
- 2004
- Edition
- 1
- Pages
- 193
- Language
- English
- Condition
- New
- Subject
- Communication in management
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