Brand Hollywood

Name: Brand Hollywood: Selling Entertainment in a Global Media Age
Brand: Routledge
SKU: 9780415354042
Price: 5186.00 INR
Availability: InStock

Selling Entertainment in a Global Media Age

by Paul Grainge

Routledge

₹5,186

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From the publisher

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

Description supplied by the publisher.