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Cover of The Psychology of Advertising

The Psychology of Advertising

by Bob Michael Fennis, Wolfgang Stroebe

Psychology Pr · 2010

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About this book

The book deals with Attitudes, Advertising, Consumers and Psychological aspects.

About the author: Bob Michaël Fennis (born 1968).

Book details

ISBN-13
9780415442732
ISBN-10
0415442737
Authors
Bob Michael Fennis, Wolfgang Stroebe
Publisher
Psychology Pr
Author dates
Bob Michaël Fennis (born 1968)
Published
2010
Edition
1
Language
English
Condition
New
Subject
Consumers

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