Credit and Consumer Society
Dawn Burton
₹15,095
Cross-Cultural Marketing
Theory, Practice and Relevance
by Dawn Burton
Routledge · 2008
₹14,601
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About this book
Cross-Cultural Marketing: Theory, Practice and Relevance is written by Dawn Burton. This edition is published by Routledge (2008).
The book deals with Marketing, Minority consumers, Multiculturalism and Multiculturalisme.
About the author: Dawn Burton (born 1961).
Book details
- ISBN-13
- 9780415448925
- ISBN-10
- 0415448921
- Author
- Dawn Burton
- Publisher
- Routledge
- Author dates
- Dawn Burton (born 1961)
- Published
- 2008
- Edition
- 1
- Pages
- 319
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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