
Marketing Management
Mark W. Johnston, Greg W. Marshall
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Building Relationships, Creating Value - 4th edition
by Mark W. Johnston, Greg W. Marshall
Routledge · 2013
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Contemporary Selling: Building Relationships, Creating Value - 4th edition by Mark W. Johnston & Greg W. Marshall is a 440-page book published by Routledge in 2013.
Topics covered include Selling, Relationship marketing, Customer relations and Marketing.