
Political Marketing
Jennifer Lees-Marshment, Edward Elder, Brian Conley, Robin Pettitt, André Turcotte, Vincent Raynauld
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Routledge · 2011
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Routledge Handbook of Political Marketing is written by Jennifer Lees-Marshment. This edition is published by Routledge (2011).
Topics covered include Government publicity, Political campaigns, Campaign management and Public relations and politics.