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Cover of Transmedia Marketing

Transmedia Marketing

From Film and TV to Games and Digital Media

by Anne Zeiser

Focal Pr · 2015

₹13,705

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About this book

Topics covered include Mass media, Digital media, Marketing and Technological innovations.

Book details

ISBN-13
9780415716109
ISBN-10
0415716101
Author
Anne Zeiser
Publisher
Focal Pr
Published
2015
Edition
1
Pages
450
Language
English
Condition
New
Subject
Art, Cinema & Photography

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