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Cover of Commercial Advertising

Commercial Advertising

by Thomas Russell

Routledge

₹4,942

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From the publisher

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

Description supplied by the publisher.

Book details

ISBN-13
9780415817950
ISBN-10
0415817951
Author
Thomas Russell
Publisher
Routledge
Condition
New
See all