Celebration Capitalism and the Olympic Games

Name: Celebration Capitalism and the Olympic Games
Brand: Routledge
SKU: 9780415821971
Price: 4018.00 INR
Availability: InStock

by Jules Boykoff

Routledge

₹4,018

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From the publisher

The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions.

Description supplied by the publisher.