Branding New York

Name: Branding New York: How a City in Crisis Was Sold to the World
Brand: Routledge
SKU: 9780415954419
Price: 4133.00 INR
Availability: InStock

How a City in Crisis Was Sold to the World

by Miriam Greenberg

Routledge

₹4,133

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From the publisher

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding.

Description supplied by the publisher.