Frugal Innovation and the New Product Development Process

Name: Frugal Innovation and the New Product Development Process: Insights from Indonesia
Brand: Taylor and Francis
SKU: 9780429000980
Price: 2818.00 INR
Availability: InStock

Insights from Indonesia

by Jerome D. Donovan, Stephanie B.M. Cadeddu, Cheree Topple, Gerrit A. de Waal, Eryadi K. Masli

Taylor and Francis · 2019

₹2,818

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About this book

Frugal Innovation and the New Product Development Process: Insights from Indonesia is written by Jerome D. Donovan, Stephanie B.M. Cadeddu & others. This edition is published by Taylor and Francis (2019).

Topics covered include New products, Consumers, Low-income consumers and Technological innovations.

Book details

ISBN-13: 9780429000980
ISBN-10: 0429000987
Authors: Jerome D. Donovan, Stephanie B.M. Cadeddu, Cheree Topple, Gerrit A. de Waal, Eryadi K. Masli
Publisher: Taylor and Francis
Published: 2019
Pages: 240
Language: English
Condition: New
Subject: Art, Cinema & Photography