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Cover of Qualitative Research in Marketing and Management

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

by Robert V. Kozinets Rossella Gambetti

Taylor and Francis · 2011

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About this book

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects by Robert V.

The book deals with Consumers, Marketing research, Management and Research.

Book details

ISBN-13
9780429446801
ISBN-10
0429446802
Author
Robert V. Kozinets Rossella Gambetti
Publisher
Taylor and Francis
Published
2011
Edition
First Edition
Pages
240
Language
English
Condition
New
Subject
Textbooks & Study Material

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