
Managing Digital Transformation
Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato
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Translating Pricing Strategy into Results
by Andreas Hinterhuber, Stephan M. Liozu
Taylor and Francis · 2017
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Pricing Strategy Implementation: Translating Pricing Strategy into Results is written by Andreas Hinterhuber & Stephan M. Liozu. This edition from Taylor and Francis (2017) has 240 pages.
The book deals with Pricing, Price fixing, Prix and Fixation.