Captains of Consciousness

Name: Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Brand: Basic Books
SKU: 9780465021550
Price: 2155.00 INR
Availability: InStock

Advertising and the Social Roots of the Consumer Culture

by Stuart Ewen

Basic Books

₹2,155

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From the publisher

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life.

Description supplied by the publisher.