Fables of Abundance

Name: Fables of Abundance: A Cultural History of Advertising in America
Brand: Basic Books
SKU: 9780465090754
Price: 2692.00 INR
Availability: InStock

A Cultural History of Advertising in America

by Jackson Lears

Basic Books

₹2,692

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From the publisher

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

Description supplied by the publisher.