Rethinking Marketing

Name: Rethinking Marketing: Developing A New Understanding of Markets
Brand: John Wiley & Sons Inc
SKU: 9780470021477
Price: 7487.00 INR
Availability: InStock

Developing A New Understanding of Markets

by Alexandra Waluszewski, Debbie Harrison, Hakan Hakansson

John Wiley & Sons Inc · 2004

₹7,487

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About this book

Rethinking Marketing: Developing A New Understanding of Markets by Alexandra Waluszewski, Debbie Harrison & others is a 281-page book published by John Wiley & Sons Inc in 2004.

Its main subjects are Congresses and Marketing.

About the author: Håkan Håkansson (born 1947).