
Ausweitung Der Markenzone
Kai-Uwe Hellmann, Rüdiger Pichler
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How to Build Brands, Redefine Markets and Defy Conventions
by Grant J.
Wiley · 2006
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Published by Wiley in 2006, The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by Grant J.
The book deals with Business, Brand name products, Psychological aspects and Social aspects.