Staying Power
Michael A. Cusumano
₹2,424
Scenarios in Marketing
From Vision to Decision
by Nigel Piercy, Adrian Payne
John Wiley & Sons Inc · 2006
₹3,000
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About this book
Scenarios in Marketing: From Vision to Decision is written by Nigel Piercy & Adrian Payne. This edition is published by John Wiley & Sons Inc (2006).
Its main subjects are Business, Strategic planning, Marketing and Management.
Book details
- ISBN-13
- 9780470032725
- ISBN-10
- 0470032723
- Authors
- Nigel Piercy, Adrian Payne
- Publisher
- John Wiley & Sons Inc
- Published
- 2006
- Edition
- 1
- Pages
- 227
- Language
- English
- Condition
- New
- Subject
- Strategic Planning & Corporate Strategy
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