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Cover of Convergence Marketing

Convergence Marketing

Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen

Wiley · 2009 · Hardcover

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About this book

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits by Richard Rosen is a 208-page hardcover edition published by Wiley in 2009.

Topics covered include Consumer behavior, Direct marketing, Product management and Branding (Marketing).

Book details

ISBN-13
9780470164938
ISBN-10
047016493X
Author
Richard Rosen
Publisher
Wiley
Published
2009
Edition
Standard Edition
Binding
Hardcover
Pages
208
Language
English
Condition
New
See all