The Athena Doctrine
John Gerzema, Michael D'Antonio
₹3,631
The Brand Bubble
The Looming Crisis in Brand Value and How to Avoid It
by John Gerzema, Edward Lebar
John Wiley & Sons · 2008
₹4,711
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About this book
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema & Edward Lebar is a 272-page book published by John Wiley & Sons in 2008.
Topics covered include Brand name products, Valuation, Branding (Marketing) and Case studies.
About the author: John Gerzema (born 1961).
Book details
- ISBN-13
- 9780470183878
- ISBN-10
- 047018387X
- Authors
- John Gerzema, Edward Lebar
- Publisher
- John Wiley & Sons
- Author dates
- John Gerzema (born 1961)
- Published
- 2008
- Pages
- 272
- Language
- English
- Condition
- New
- Subject
- Valuation
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