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Cover of The Contrarian Effect

The Contrarian Effect

Why It Pays Big to Take Typical Sales Advice and Do the Opposite

by Michael Port, Elizabeth Marshall

John Wiley & Sons Inc · 2008

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About this book

The Contrarian Effect: Why It Pays Big to Take Typical Sales Advice and Do the Opposite by Michael Port & Elizabeth Marshall is a 165-page book published by John Wiley & Sons Inc in 2008.

Topics covered include Sales management, Selling and Marketing.

About the author: Michael Port (born 1970).

Book details

ISBN-13
9780470237908
ISBN-10
0470237902
Authors
Michael Port, Elizabeth Marshall
Author dates
Michael Port (born 1970)
Published
2008
Edition
1
Pages
165
Language
English
Condition
New
Subject
Selling
See all