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Cover of Connective Branding

Connective Branding

Building Brand Equity in a Demanding World

by Claudia Fisher, Christine Vallaster

Wiley · 2008

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About this book

Its main subjects are Management, Brand name products, Valuation and Branding (Marketing).

Book details

ISBN-13
9780470512401
ISBN-10
0470512407
Authors
Claudia Fisher, Christine Vallaster
Publisher
Wiley
Published
2008
Edition
1
Pages
380
Language
English
Condition
New
Subject
Valuation

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