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Cover of Game-Based Marketing

Game-Based Marketing

Inspire Customer Loyalty Through Rewards, Challenges, and Contests

by ZICHERMANN

JOHN WILEY (ORIGINAL) · 2010

₹2,043

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About this book

Published by JOHN WILEY (ORIGINAL) in 2010, Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by ZICHERMANN runs to 240 pages.

The book deals with Customer loyalty programs, Marketing and Customer loyalty.

About the author: Gabe Zichermann (born 1974).

Book details

ISBN-13
9780470562239
ISBN-10
0470562234
Author
ZICHERMANN
Author dates
Gabe Zichermann (born 1974)
Published
2010
Edition
1
Pages
240
Language
English
Condition
New

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