
Die Messung Des Werbeerfolges in Der Werbeträgerforschung
M. Bender
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Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Geno Church, Spike Jones, Greg Cordell
John Wiley & Sons Inc · 2010
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements is written by Robbin Phillips, Geno Church & others. This edition from John Wiley & Sons Inc (2010) has 184 pages.
Its main subjects are Word-of-mouth advertising, Consumer satisfaction, Business referrals and Advertising.