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Cover of Value-Based Marketing

Value-Based Marketing

Marketing Strategies for Corporate Growth and Shareholder Value

by Peter Doyle

John Wiley & Sons Inc · 2008

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About this book

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value is written by Peter Doyle. This edition from John Wiley & Sons Inc (2008) has 367 pages.

Its main subjects are Business, Corporations, Management and Marketing.

About the author: Peter Doyle (1943–2003).

Book details

ISBN-13
9780470773147
ISBN-10
0470773146
Author
Peter Doyle
Author dates
Peter Doyle (1943–2003)
Published
2008
Edition
2
Pages
367
Language
English
Condition
New
Subject
Valuation
See all