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Cover of The Business of Brands

The Business of Brands

by Jon Miller, David Muir

John Wiley & Sons · 2004

₹2,384

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About this book

The book deals with Brand name products, Branding (Marketing), Management and Value added.

About the author: Jon Miller (born 1940).

Book details

ISBN-13
9780470862599
ISBN-10
0470862599
Authors
Jon Miller, David Muir
Publisher
John Wiley & Sons
Author dates
Jon Miller (born 1940)
Published
2004
Edition
1
Pages
286
Language
English
Condition
New
Subject
Branding