
Managing Customer Experience and Relationships
Martha Rogers, Don Peppers
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Achieving True Customer MDM: 559
by Dalton Cervo, Mark Allen
John Wiley And Sons · 2011
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Published by John Wiley And Sons in 2011, Master Data Management in Practice: Achieving True Customer MDM: 559 by Dalton Cervo & Mark Allen runs to 247 pages.
Its main subjects are Data warehousing, Customer relations, Data processing and Data integration (Computer science).
About the author: Dalton Cervo (born 1967).