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Cover of Onward

Onward

How Starbucks Fought for Its Life without Losing Its Soul

by Joanne Gordon, Howard Schultz

John Wiley & Sons · 2011 · Hardcover

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About this book

Published by John Wiley & Sons in 2011, Onward: How Starbucks Fought for Its Life without Losing Its Soul by Joanne Gordon & Howard Schultz runs to 348 pages in hardcover.

The book deals with Coffee, Organizational change, Starbucks Coffee Company and Marketing. Places discussed include United States. People featured include Howard Schultz.

Book details

ISBN-13
9780470977644
ISBN-10
0470977647
Authors
Joanne Gordon, Howard Schultz
Published
2011
Binding
Hardcover
Pages
348
Language
English
Condition
New

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