
Design Thinking
Scott Swan, Abbie Griffin, Michael G. Luchs
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How to Transform Your Ideas into Tomorrow's Innovations
by Steve Rivkin, Fraser P. Seitel
John Wiley & Sons Inc · 2002
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Ideawise: How to Transform Your Ideas into Tomorrow's Innovations is written by Steve Rivkin & Fraser P. Seitel. This edition from John Wiley & Sons Inc (2002) has 231 pages.
The book deals with New products and Marketing.
About the author: Steve Rivkin (born 1947).