
Legend of Halliburton
Jeffrey L. Rodengen
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A Concise Guide to the Best Ideas from Today's Top Marketers
by Joseph H. Boyett, Jimmie T. Boyett
Wiley · 2002
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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers is written by Joseph H. Boyett & Jimmie T. Boyett. This edition is published by Wiley (2002).
Its main subjects are Marketing.