Brands That Rock

Name: Brands That Rock: What the Music Industry Can Teach Marketers About Customer Loyalty
Brand: John Wiley & Sons Inc
SKU: 9780471455172
Price: 2346.00 INR
Availability: InStock

What the Music Industry Can Teach Marketers About Customer Loyalty

by Roger D. Blackwell, Tina Stephan, Kristina Stephan

John Wiley & Sons Inc · 2003

₹2,346

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About this book

Brands That Rock: What the Music Industry Can Teach Marketers About Customer Loyalty is written by Roger D. Blackwell, Tina Stephan & others. This edition from John Wiley & Sons Inc (2003) has 256 pages.

Topics covered include Business, Economic aspects, Economic aspects of Popular music and Marketing.