Brother's Keeper
Robert J. Thomas
₹2,446
New Product Development
Managing and Forecasting for Strategic Success
John Wiley & Sons Inc · 1993
₹4,381
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About this book
New Product Development: Managing and Forecasting for Strategic Success is written by Robert J. Thomas. This edition from John Wiley & Sons Inc (1993) has 368 pages. The book is part of the The Portable MBA series series.
Its main subjects are Marketing, Forecasting, Management and New products.
About the author: Robert J. Thomas (born 1944).
Book details
- ISBN-13
- 9780471572268
- ISBN-10
- 0471572268
- Author
- Robert J. Thomas
- Publisher
- John Wiley & Sons Inc
- Author dates
- Robert J. Thomas (born 1944)
- Published
- 1993
- Series
- The Portable MBA series
- Edition
- 1
- Pages
- 368
- Language
- English
- Condition
- New
- Subject
- New products
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